The Hucksters

After a stint in the army during WWII, Vic Norman, with a grand total of $50 in his pockets, wants to resurrect what was his successful and lucrative prewar radio advertising career which often took him between his Madison Avenue base and Hollywood. Wanting a high paying job but not wanting to sound desperate, he thinks he may have found that potential job when Mr. Kimberly of the Kimberly Agency hires him on a trial basis to manage the $10 million annual Beautee Soap account, their most lucrative yet problematic account in having to deal with Beautee's demanding CEO Evan Llewellyn Evans, who likes to surround himself with "yes" people. Part of Vic's tasks is overseeing the latest campaign of endorsements by members of high society in return for donations to their favorite charity, the most sought after name on that society list being Kay Dorrance in being the daughter of a British lord and a recent American war widow. In Vic meeting Kay who admits to him that she is as financially strapped as he is in her present circumstance, the two mutually start to fall for each other despite their outward differences, she who is still hesitant to enter into any sort of personal relationship with him as a matter of decorum. Running into an old girlfriend, singer Jean Ogilvie who wouldn't hesitate to say yes if asked to be Mrs. Norman and who understands all of Vic including what needs to be done to get ahead in work, only adds to the many conflicts in Vic's life as he tries to do right by Kay in the ad campaign and as he has to decide how best to handle Evans while not compromising his own morals and standards.