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Like her more famous similar named scientist counterpart, Jane Goodale, the booking agent for Diane Roberts' local New York television talk show, becomes an expert on animals, most specifically male mating habits, in an effort to feel better about why her latest boyfriend Ray Brown broke up with her, he the new executive producer on the show. Unlike the show's longtime producer/writer, Eddie Alden, who Jane knows is a womanizing pig, she was immediately attracted to Ray as soon as he arrived on the scene transferred from Washington DC, he who, as they started dating, she believed could be the one. They dating was despite Ray already being in a long term relationship at the time, with only Eddie, of her work colleagues, knowing her and Ray's dating status, and only he finding out by accident. The break up seemed to start immediately after they mutually professed their love for each other, Ray who actually said the L word first. Jane likens the male of species to that of the bovine, a bull who no longer wants a cow after he's had her, as he can always have a new cow. Only hidden behind a pseudonym "Dr. Mary Charles, Ph.D.", Jane is convinced by her best friend Liz, who works for a men's magazine, to piece together her bovine theory for an article for the magazine. Complications ensue when Dr. Charles becomes the toast of the pop psychology world, Diane, who is attracted to provocative subjects, and the rest of the talk show world wanting to book her. Beyond this issue, Jane demonstrates if she really believes her theory or if it is solely a mechanism to make herself feel better, especially as there are hints that Ray may want her back.