La finance lave plus vert

As global warming accelerates and natural disasters follow one another, scientists and activists are calling for a change in our social model. Faced with these demands, the economic world seems to be questioning itself. The textile industry has embraced sustainability, the food industry organic. The financial sector intends to become greener. In recent years, the growth of so-called "sustainable" funds and investments has been exponential. Is this an opportunity for the banking sector to improve its image after the financial crisis and repeated tax scandals? What is really under the veneer of these attractive products and communication campaigns?