Download Lynda com - Google Analytics Essential Training Torrent

Torrent Contents Size: 820.72 MB

Lynda com - Google Analytics Essential Training

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00.Introduction

	01.Welcome.mov	MOV	7.77 MB
	02.How to get the most from this course.mov	MOV	31.01 MB

01. What Is Web Analytics

	01.Pitfalls of hit counting and turning data into information.mov	MOV	28.73 MB
	02.Web analytics_ A tool and a process.mov	MOV	15.56 MB

02. What Does Analytics Measure

01.Defining goals and conversions_ Why do you have a web site.mov	MOV	58.59 MB
02.Understanding data_ Averages.mov	MOV	10.23 MB
03.Understanding segmentation.mov	MOV	26.63 MB
04.Understanding trends.mov	MOV	48.2 MB

03. Google Analytics Fundamentals

01.How does Google Analytics work.mov	MOV	23.4 MB
02.Setting up a Google Analytics account.mov	MOV	5.1 MB
03.Installing Google Analytics tracking code on a site.mov	MOV	11.5 MB

04. Google Analytics Report Fundamentals

01.Understanding accounts and profile administration.mov	MOV	11.65 MB
02.Using the dashboard and analyzing data over time graphs.mov	MOV	7.98 MB
03.Selecting and comparing date ranges.mov	MOV	9.4 MB
04.Using annotations to make notes in Analytics data.mov	MOV	5.15 MB
05.Using the Help tools in Analytics.mov	MOV	9.59 MB

05. Detailed Reports

01.Comparing different ways to view data (overview, tabular, pie, bar, compare to site).mov	MOV	15.92 MB
02.Navigating reports using tabs (Site Usage, Goals, Ecommerce).mov	MOV	19.5 MB
03.Sorting data with inline and advanced filters.mov	MOV	24.75 MB

06. Intro to Segmentation

	01.Understanding the importance of segmentation in data analysis.mov	MOV	9.82 MB
	02.Slicing data with Dimensions.mov	MOV	14.81 MB

07. Sharing Options

01.Sharing data and reports.mov	MOV	7.32 MB
02.Managing user accounts and profiles.mov	MOV	6.89 MB
03.Exporting data (PDF, XML, CSV, TSV, Excel).mov	MOV	10.19 MB
04.Emailing reports.mov	MOV	4.72 MB

08. Visitor Reports

01.Understanding who is visiting a site.mov	MOV	3.76 MB
02.Benchmarking.mov	MOV	5.46 MB
03.Analyzing location data with Map Overlay.mov	MOV	8.36 MB
04.Differentiating new users from returning users.mov	MOV	3.89 MB
05.Using language identification to segment users.mov	MOV	3.4 MB
06.Comparing data according to visits, visitors, and pageviews.mov	MOV	5.51 MB
07.Analyzing engagement factors (average pageviews, time on site, and bounce rate).mov	MOV	4.85 MB
08.Understanding visitor loyalty compared to recency.mov	MOV	6.64 MB
09.Sorting data by browser capabilities.mov	MOV	7.98 MB
10.Sorting data by service provider and connection speed.mov	MOV	2.96 MB
11.Sorting data by server hostname.mov	MOV	3.07 MB
12.Analyzing data from mobile browsers.mov	MOV	3.01 MB

09. Traffic Sources Reports

01.Understanding where site visitors come from.mov	MOV	5.6 MB
02.Identifying users who were referred to your site by another site.mov	MOV	8.73 MB
03.Identifying users directed by search engines.mov	MOV	4.8 MB
04.Identifying direct traffic.mov	MOV	4.19 MB
05.Analyzing the All Traffic Sources report.mov	MOV	3.59 MB
06.Viewing reports on search engine keywords.mov	MOV	12.46 MB

10. AdWords Tracking

01.Linking an AdWords account to Google Analytics.mov	MOV	4.97 MB
02.Identifying campaigns and segmentation options.mov	MOV	11.78 MB
03.Using keyword reports.mov	MOV	2.53 MB
04.Identifying traffic by time of day.mov	MOV	3.39 MB
05.Using the Destination URL report to identify landing pages.mov	MOV	3.11 MB
06.Identifying the best placement options for ads.mov	MOV	2.74 MB
07.Keyword positions.mov	MOV	41.88 MB

11. Campaign Tracking and Tagging

01.Introducing campaign tracking.mov	MOV	10.87 MB
02.Introducing campaign tagging.mov	MOV	19.77 MB
03.Planning, creating, and logging a tracking strategy.mov	MOV	4.37 MB
04.Tracking offline campaigns.mov	MOV	14.28 MB
05.Finding data in a Campaign report.mov	MOV	1.84 MB

12. Content Reports

01.Understanding the Top Content report and the anatomy of a URL.mov	MOV	7.32 MB
02.Sorting top content according to page title.mov	MOV	9.01 MB
03.Understanding when to use Content Drilldown.mov	MOV	6.37 MB
04.Analyzing click paths_Navigation Summary, Entrance Paths_Sources_Keywords.mov	MOV	9.7 MB
05.Measuring the importance of top landing and top exit pages.mov	MOV	11.25 MB
06.Using intelligence alerts to flag important events.mov	MOV	11.25 MB
07.Creating custom intelligence alerts.mov	MOV	9.15 MB

13. Internal Site Search

01.Understanding the Site Search and Usage reports.mov	MOV	9.62 MB
02.Analyzing the Search Terms and Search Term Refinement reports.mov	MOV	5.07 MB
03.Using Site Search Start and Destination Pages to understand where users begin their searches.mov	MOV	7.54 MB
04.Configuring Site Search.mov	MOV	15.47 MB

14. Goals

01.Understanding the Goal tab.mov	MOV	5.77 MB
02.Configuring goals.mov	MOV	20.57 MB
03.Understanding funnel visualization.mov	MOV	17.01 MB
04.Connecting Google Analytics to Ecommerce data.mov	MOV	19.51 MB

Conclusion

Goodbye.mov

MOV

11.9 MB

Description

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Lynda com - Google Analytics Essential Training

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