Download Lynda.com - Google AdWords Essential Training Torrent

Torrent Contents Size: 2.1 GB

Lynda.com - Google AdWords Essential Training

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01 Defining your goals and measuring ROI.mov	MOV	56.2 MB
01 Dissecting online advertising.mov	MOV	36 MB
01 Exploring where ads show up.mov	MOV	60.6 MB
01 Keeping people from clicking the Back button.mov	MOV	38.5 MB
01 Learning about the Google Display Network (GDN).mov	MOV	44.3 MB
01 Learning rules and guidelines for great ads.mov	MOV	83.3 MB
01 Learning the interface.mov	MOV	7.7 MB
01 Organizing campaigns and ad groups in your account.mov	MOV	62.2 MB
01 Structuring ad groups in your campaign.mov	MOV	46.2 MB
01 Targeting by location and language.mov	MOV	10.4 MB
01 Understanding AdWords Editor.mov	MOV	34.8 MB
01 Understanding conversion types.mov	MOV	29.1 MB
01 Understanding how the auction works.mov	MOV	63.8 MB
01 Understanding reach and market share.mov	MOV	32.2 MB
01 Using the Ad Preview and Diagnosis tool.mov	MOV	3.1 MB
01 Valuing keyword research.mov	MOV	39 MB
01 Welcome.mov	MOV	15.7 MB
02 Creating text ads.mov	MOV	6 MB
02 Diagnosing keyword problems.mov	MOV	52.8 MB
02 Evaluating your performance on the GDN.mov	MOV	5.2 MB
02 Exploring the Campaigns tab.mov	MOV	13.4 MB
02 Exploring the My Account tab.mov	MOV	4.3 MB
02 Getting the most from this course.mov	MOV	17.6 MB
02 Learning rules for image ads.mov	MOV	19.2 MB
02 Targeting different networks and devices.mov	MOV	8.6 MB
02 Understanding Conversion Tracking.mov	MOV	33.7 MB
02 Understanding Quality Score.mov	MOV	53.4 MB
02 Understanding conversion metrics and using the Conversion Optimizer.mov	MOV	13 MB
02 Understanding how landing pages affect Quality Score.mov	MOV	35.4 MB
02 Understanding keyword match types.mov	MOV	69 MB
02 Understanding pay-per-click advertising.mov	MOV	37.1 MB
02 Understanding the structure.mov	MOV	29.7 MB
02 Using AdWords Editor.mov	MOV	21.7 MB
02 Using the Traffic Estimator.mov	MOV	5.8 MB
03 Creating a campaign using the default options.mov	MOV	7.5 MB
03 Creating a placement-targeted campaign.mov	MOV	7.2 MB
03 Creating an account.mov	MOV	3.6 MB
03 Creating image ads and using the display ad builder.mov	MOV	10.1 MB
03 Identifying Quality Score issues.mov	MOV	5.1 MB
03 Including negative keywords.mov	MOV	47.4 MB
03 Installing Conversion Tracking code.mov	MOV	6.4 MB
03 Testing landing pages with Website Optimizer.mov	MOV	34.2 MB
03 Understanding bidding options and setting a budget.mov	MOV	10 MB
03 Understanding the updates to the Billing tab.mov	MOV	2.2 MB
03 Valuing the benefits of AdWords.mov	MOV	44.4 MB
03 Widening the net with keywords.mov	MOV	48.6 MB
03 Writing great ads.mov	MOV	62.9 MB
04 Addressing Quality Score issues.mov	MOV	79.8 MB
04 Choosing between billing options.mov	MOV	4.6 MB
04 Defining supported ad types.mov	MOV	58.9 MB
04 Evaluating a keyword.mov	MOV	78.4 MB
04 Getting more clicks with bids.mov	MOV	55.2 MB
04 Learning the basics of AdWords reports.mov	MOV	7.8 MB
04 Setting your delivery method.mov	MOV	2.4 MB
04 Understanding CPM bidding.mov	MOV	38.7 MB
04 Understanding and creating mobile ads.mov	MOV	5.2 MB
04 Using dynamic keyword insertion (DKI).mov	MOV	55.3 MB
05 Adding keywords.mov	MOV	6.7 MB
05 Adding your business location.mov	MOV	4.6 MB
05 Integrating Google Analytics with AdWords.mov	MOV	40.4 MB
05 Learning terms and definitions.mov	MOV	70.4 MB
05 Testing your ads with a split test.mov	MOV	50.7 MB
05 Using the Keyword tool.mov	MOV	16.3 MB
05 Using the Site and Category Exclusion feature.mov	MOV	9 MB
06 Bidding at the keyword and ad group levels.mov	MOV	9.2 MB
06 Creating ad groups from keyword research.mov	MOV	49.2 MB
06 Importing Google Analytics goals.mov	MOV	6 MB
06 Knowing advertiser requirements.mov	MOV	50.3 MB
06 Remarketing with audiences.mov	MOV	10.2 MB
06 Showing products from your Google Merchant Center.mov	MOV	4.8 MB
07 Adding extension features to your text ads.mov	MOV	6.9 MB
08 Setting dates and scheduling ads.mov	MOV	6.6 MB
09 Defining ad delivery options.mov	MOV	5.2 MB
10 Using demographic bidding.mov	MOV	4.2 MB
Goodbye.mov	MOV	22.6 MB
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Lynda.com - Google AdWords Essential Training

Torrent Contents Size: 2.1 GB

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