Download Lynda - Building Your Marketing Technology Stack Torrent

Lynda - Building Your Marketing Technology Stack

0 - Introduction

	Welcome.mp4	MP4	26.59 MB
	What you should know before watching this course.mp4	MP4	12.14 MB

1 - 1. Understanding the Components of Digital Marketing

A brief history of digital marketing.mp4	MP4	23.18 MB
An overview of digital marketing technologies.mp4	MP4	28.67 MB
Putting the stack into action with governance.mp4	MP4	33.87 MB
Understanding the marketing data being generated.mp4	MP4	26.33 MB

2 - 2. Reaching Customers with the Digital Advertising Layer

Being present with content marketing.mp4	MP4	24.34 MB
Leveraging social media.mp4	MP4	25.43 MB
Marketing with search engines.mp4	MP4	24.58 MB
Reaching consumers with email & marketing automation.mp4	MP4	37.93 MB
Using display advertising.mp4	MP4	35.29 MB

3 - 3. Providing the Digital Experience

Building on a content management system (CMS).mp4	MP4	75.99 MB
Creating your digital presence.mp4	MP4	111.1 MB
Going mobile.mp4	MP4	98.58 MB
Selling online with ecommerce.mp4	MP4	97.73 MB

4 - 4. Measuring the Digital Landscape in the Clickstream Layer

Leveraging user experience and voice of the customer tools.mp4	MP4	78.72 MB
Organizing it all with tag management.mp4	MP4	96.34 MB
Targeting and personalizing the digital experience.mp4	MP4	71.97 MB
Testing for conversion rate optimization.mp4	MP4	87.66 MB
Tracking it all with web analytics.mp4	MP4	110.52 MB

5 - 5. Leveraging the Back-Office Layer

Keeping on top of customer relationship management (CRM).mp4	MP4	116.98 MB
Leveraging a data management platform (DMP).mp4	MP4	114.88 MB
Preparing and storing all this data.mp4	MP4	109.82 MB
Running and operating the business with technology.mp4	MP4	50.98 MB

6 - 6. Communicating and Optimizing in the Analysis Layer

Attributing value to marketing channels and campaigns.mp4	MP4	100.15 MB
Communicating data through dashboarding and data visualization.mp4	MP4	69.19 MB
Learning and predicting with data exploration and modeling.mp4	MP4	99.09 MB
The importance of communicating and activating marketing data.mp4	MP4	51.86 MB

7 - Conclusion

MP4

28.89 MB

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Lynda - Building Your Marketing Technology Stack

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